Saturday, November 24, 2012

How would you do it without Tridion?

I see myself being quoted more & more on the above question, which is one of my favorite answers to most Tridion implementation questions.

So I thought it was time to start putting here some of the questions that made me come up with that answer... Just walk through these questions and - in your mind - answer each with "How would I do it without Tridion?" - you'll find that the answer is almost always exactly the same when you do something with Tridion or without it, which I think is one the greatest strengths of this amazing product. These are real questions that I have been asked (some more often than others) in the past years:
  1. How do I do A/B Testing with Tridion?
  2. How do I configure a reverse proxy for my Tridion website?
  3. How do I integrate comments into my pages?
  4. How do I integrate search into my website?
  5. How do I call a webservice from a template?
  6. How do I check my website performance?
  7. How do I add analytics?
  8. How do I improve my SEO?
  9. How do I add a Javascript or CSS file to my pages?
And I could go on. The fact that I keep getting this type of questions makes me think that there is something fundamentally wrong with the way Tridion is perceived in the market. This is not WordPress, you don't "add the SEO module" to your pages. While I agree that there could be some additional "defaults" shipped with Tridion, the whole reason why you want Tridion is that you control what it does, in every little detail, you control absolutely everything about your page, and don't trust that some third-party tool will know better than you how to control your website.

I know this puts me in a conflict with the drag-and-droppers out there, who want to be able to drag-and-drop everything and their mother into a page, without really thinking of consequences. I'll give you the consequences at a later post...


Anonymous said...

I've been telling people this for ages now. Hopefully they're starting to listen ;)

Nivlong said...

Count me in as one of the suspects that quotes you "more & more on the above question." ;-)

On #7, analytics, I've found that even when I describe how to do it with Tridion, the advice is ignored (guess I know what my next post will be about).

I've also seen confusion on handling links. I've heard, "Tridion should let me control how I handle links." I've responded, "but it does, in however you want it to." Maybe add "out-of-boxers" to the drag-and-droppers.