This week I'm at SDL Innovate as part of the WCM Roadmap session with fellow Tridionauts Julian Wraith, Ian Truscott, Frank van Puffelen and Tridion MVP Chris Summers, and will be talking about how Targeting and providing relevant content to your visitors is not a scary task anymore - as long as you know what you're doing, and can cope with the impact on how you develop content.
More importantly, I will be trying to drive the message that targeting your audience is not something that relies only on technology, and that simply by the fact of using a CMS like Tridion you already have the ability to make your content relevant to your visitors - as long as you have a strategy.
Stay tuned, I'll post my presentation and notes here after delivering it on Tuesday afternoon.
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